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No matter how well
a research project is designed, it will only deliver the expected results if it is implemented
correctly in the field.
XBRG
is well qualified to field even the largest research projects -- whether domestic
or international. First, XBRG's in-house staff, expert in project management, research
design, and analysis, plays key roles in fielding every project. Second, XBRG's proven
network of preferred field vendors execute each and every project to XBRG's exacting
standards.
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Telephone and Mail |
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XBRG uses a network of vendors to supply telephone and mail fieldwork for your research
projects. The best vendor is selected to meet project constraints of time, money, and
methodology. Every call center selected uses Computer Aided Telephone
Interviewing (CATI) stations.
CATI software automates the labor-intensive manual tasks needed to create marketing
research questionnaires, conduct interviewing, and manage studies. That means time
and cost savings for you. But, rest assured ... quality is never sacrificed. XBRG's
staff insists on a professional and respectful demeanor from telephone interviewers
at all times and industry-standard-or-better validation and monitoring
processes.
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Focus Group Facilities |
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XBRG's on-site (Los Angeles, CA) focus group facility offers a large conference room with
a two-way mirror and the latest in video equipment. The room easily accommodates up to 12
respondents and a moderator. The spacious client viewing room seats eight and is perfect
for watching and listening to the research unfold. Should additional viewer space be required,
a nearby conference room can be equipped with additional viewing monitors at a moment's
notice. Just minutes from LAX, our facility is conveniently located in an office complex,
staffed by on-site security, and easy to find.
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But, there is more to a successful focus group than just the facility. XBRG offers
first-rate moderators, led by Vince Vaccarelli. In addition, XBRG's proven network of
domestic and international recruiting houses is ready to meet all your recruiting
needs. Whether your groups take place at XBRG's
facility or at another facility more appropriate to your requirements, you can rest
assured that only the highest-quality research will result.
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On-Line Services |
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The Internet presents a unique opportunity to locate busy or remote respondents who
are otherwise impossible to find or gather together. It also provides an efficient
vehicle for conducting complex research, such as conjoint analyses, or for displaying
graphics. When used appropriately, Internet-based research is an invaluable tool.
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An early adapter of the on-line research process, XBRG has been conducting Internet-based
research since 1996. XBRG's network
of programmers and support technicians brings a solid base of experience and expertise to
every project it completes. XBRG has extensive experience in conducting on-line tracking
studies, focus groups, concept studies, conjoint analyses and complex matrix marketing
studies.
Experience our on-line capabilities first hand by taking our demonstration survey at
http://www.xbrg.com/demo/en/.
(Please note:
you must have an Asian-language-enabled browser, such as Netscape 7, to view the
Japanese-language version of the survey.)
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International Research |
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XBRG has extensive
experience in conducting both on-line and traditional marketing research around the
globe, including in Japan, Korea, Europe, India, South Africa, and Latin America.
You can be confident that your XBRG project, whether domestic or international,
will be designed and executed properly and that all Safe Harbor and international
information privacy laws will be respected.
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For more information, contact us at (310) 333-2128 or info@xbrg.com.
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